We Connect Systems, 
You Connect with Clients

The integration engine connecting brokers, agencies, benefit partners, and ICHRA administrators directly to leading health plans.

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Faster Enrollments. Automated Payments. Unlimited Growth.

Bring seamless On-Exchange enrollments, automated payments, and Off-Exchange ICHRA growth under one roof. With W3LL, spend more time winning business and less time managing it.

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Broker Agency Cloud

Grow your business on our free-to-use platform built for brokers. Quote, enroll, and manage every client from one secure portal — soon expanding to ICHRA, supplemental dental and vision, and Medicare markets.

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ICHRA Solution

Bring clarity and control to ICHRA. Our platform helps brokers and BenTechs design, manage, and scale ICHRA programs. Increase enrollments without losing track of compliance.

Supporting Your Business is Our Business

Brokers and Agencies
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Quote, enroll, and manage clients from your own branded portal.

BenTechs and Administrators
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Streamline enrollments, payments, and offer coverage options from 100+ health plans and counting.

Brokers and Agencies: Win More, Work Less

Grow faster, save time, and stay in control with tech built for modern brokers. Enjoy smarter connections, stronger client loyalty, and bigger wins — all without the guesswork.

Put Work on Autopilot

Launch new business faster and deliver better service with smart automation and auditable, ethical AI that handles the admin so you can focus on clients.

Supercharge Reporting

See what’s working in near-real time with AI-powered dashboards that track trends, performance metrics, and new opportunities.

Protect Your Book of Business

Keep your broker-of-record status on every enrollment, every renewal, every time. No hoops or hassles required.

Stay Ready for Anything

Add new markets like ICHRA or Medicare without adding new systems. W3LL scales as you grow.

Fast, Scalable API + 
EDI Integration

One connection to grow your business without limits. Integrate once and support new products, markets, and enrollment pathways as you scale.

Maintain Continuous 
Compliance

Stay ahead of regulations and mandates with built‑in monitoring that continuously updates with the latest rules.

Process Payments Faster

Process payments automatically, with uninterrupted coverage. No manual work or headaches required — just zero gaps every time.

Scale Effortlessly

Track every detail and grow with complete visibility. Focus on your growth, not guesswork.

ICHRA 
Partners: Scale Without Stress

Take the hassle out of ICHRA. W3LL simplifies the complex and automates the mundane with connected technology purpose-built to seamlessly manage every step, with one trusted partner.

Proven Impact

Proven Impact, Real Results

Of Marketplace plans available to your clients.

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Off-Exchange Plans connected through pre-built integrations.

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Individuals enrolled in the individual market — and growing.

M+

Resources, Guidance, and Expertise to Stay Ahead

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Broker Tips to Stay Organized (and Sane) Through Open Enrollment

Open Enrollment (OE) hits brokers like rush-hour traffic:

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W3LL Broker Agency Cloud: Built to Do the Work You Don’t Have Time For

Let’s call it what it is: this Open

NEWSLETTER

Get the latest industry updates, broker news, and ICHRA trends delivered right to your inbox.

Leading and Setting Standards Through 
Trusted Partnerships

You’re in this business to help people. When was the last time someone helped you?