With an ever-growing client list, brokers need a simple way to manage their book of business and communication efforts. Having a single platform to track and manage all their clients helps streamline and inform retention and growth efforts.
1. Grow and Track Clients with a Centralized Book of Business
Automatically adding client data to an electronic book of business helps brokers effectively keep track of their clients and ultimately retain them.
Brokers can expand their client base by branching into ICHRA, ACA, Medicaid, and more. Brokers deal with countless members enrolling in various plans on different platforms. Considering how businesses and health plans need enrollment support, brokers also need streamlined processes to track and serve clients regardless of coverage type.
An integrated book of business gives brokers a snapshot of their business, making it easy to identify clients who may need additional outreach. Using a trusted platform also ensures your National Producer Number (NPN) is linked to new enrollments. In addition, personalized URLs for clients to enroll on their own ensures brokers get the credit they deserve.
Having a way to store client information that integrates with core processes takes the manual work out of tracking clients. A simple search should allow brokers to access a client’s entire profile. When responsible for coverage of thousands of people, brokers need a way of personalizing and streamlining engagement. Taking in and organizing client data is the first step towards automation.
2. Integrate the Broker Book of Business with a Reporting Platform for Key Insights
Centralized data gives insight into overarching enrollment and retention trends to guide brokers’ efforts.
A reporting solution integrated within the broker book of business allows for an overview of an entire member base. Brokers can identify trends to help improve their offerings. For example, noting that a specific type of member is likely to term allows brokers to target and begin outreach.
Here’s the dashboard of W3LL’s Broker Portal reporting platform. Brokers love the ability to drill down into individual client data. This allows for a quick transition from an overhead view to a detailed report of clients.
Centralized data gives insight into overarching enrollment and retention trends to guide brokers’ efforts.
A reporting solution integrated within the broker book of business allows for an overview of an entire member base. Brokers can identify trends to help improve their offerings. For example, noting that a specific type of member is likely to term allows brokers to target and begin outreach.
Here’s a dashboard of W3LL’s Broker Portal reporting platform. Brokers love the ability to drill down into individual client data. This allows for a quick transition from an overhead view to a detailed report.
Customizable reporting dashboards make sure that brokers’ data is putting in the work. All the fancy graphs in the world won’t help if the dashboard is not easy to understand nor adjusts to brokers’ needs. Placing power in the hands of the end-users allows for a flexible platform designed to grow.
A reporting platform combined with a central book of business allows for personalized member experience designed to increase renewal rates.
3. Automate Outreach Efforts Using Business Rules and Client Data
Personalized and frequent messaging does not have to be a massive undertaking for brokers. Brokers should invest in an automated communication strategy to connect clients.
Personalized fields and dashboards would help brokers increase messaging output with minimal effort.
Insights from an integrated reporting platform can inform and improve communication efforts. Taking the time to compose templates based on member information will save time down the road.
Based on client behavior data, brokers can automate these templates to send when clients meet certain conditions. Business rules will work with many communication triggers. For example, whenever a client enrolled in the Marketplace reports a change of address, a notice about next steps can be sent. This allows for more member touchpoints without brokers having to lift a finger.
Consistent reminders and nudges may lead to increased client responses.
Personalization of written communication may further increase enrollment and retention rates. Establishing personalized information fields or linking a quote to notices gives off a sense of sincerity. Including cost information in outreach may lead to a larger conversion rate compared to sending clients to an enrollment portal.
Keep these tips in mind to grow and retain your membership at amazing rates with W3LL’s Broker Portal. Brokers needing to expand their reach and member support should look towards W3LL. W3LL can analyze your current offerings and help carve out new strategies to improve your business and member engagement.
Reach out to Pete English for a 15-minute consultation.
Pete English
With nearly two decades in health insurance, Pete English’s diverse experience makes him uniquely qualified to help health plans and brokers leverage innovative technology in partnership with W3LL. From growing sales staff by 126% over 4 years at a large health plan, to building his own health insurance brokerage firm with over $7.2MM in annualized premium, Pete has done it all.
